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Smartphones Find Use as Campus Safety Tool

From Campus Technology Although 98 percent of students say they feel somewhat or very safe on campus during the day and 81 percent report they feel the same at night, six in 10 students say they would use an app for personal safety. Just a tiny...

Are smartphones making campus blue lights obsolete?

From Education Dive As certain types of crime increase on campus, apps are increasingly helping students feel safe During the summer of 2014, Marquette University administrators noticed a rise in burglaries and armed robberies on campus. Students and faculty members get alerts following every incident, describing what...

Crime Stats at Texas Colleges and Universities

From MySa Despite campus crime rates increasing from 2011 to 2013, a significant majority of college students feel safe on campus with their mobile phones at hand, according to a recent study. Analyzing U.S. Department of Education statistics from those years, bandwidth and personal safety developer BlueLight observed...

Why OMG equals ROI

From iMedia If you call yourself an omnichannel marketer, then text messaging is a tool you can't ignore any longer. Mass adoption in our consumer lives has transformed text into a significant a channel that lets marketers connect with customers in new and better ways. A massive...

Go commando: Military tactics for businesses

From City A.M. Invest in onboard training and establish a dynamic of trust While the aggressive nature of business is often wryly compared with armed conflict, commerce might do well to adopt some military practices. According to a working paper by the US National Bureau of Economic...