QWASI is a company that works with some of the biggest names in retail (and other industries too). Their cloud-based software platform helps companies communicate with their customers in a variety of ways—and they control it all through one primary interface. From text and picture messaging, to social media, notifications pushed through the platform and more, QWASI makes it easy to keep track of all customer communications in one place.
One thing QWASI’s software didn’t have was the ability for customers to send voice messages and use IVR functionality. IVR stands for Interactive Voice Response. It’s when you call a phone number and you’re instructed, for example, to press “1” for sales, “2” for support, “3” for press inquiries, etc. It also works the opposite way—for example, when your doctor’s office sends you an automated phone call and you’re instructed to press “1” to confirm your appointment or “2” to change it.
When QWASI did its due diligence to scope out a partner that could make it all happen, the team soon realized that just one provider offered both the communications API they would need to build the new functionality—and the direct network access required for them to scale economically. That partner was Bandwidth.